First find out if your audience is on TikTok. TikTok is growing really fast with more than 500 million active monthly users and more than 1.5 billion downloads on the App Store and Google Play. This platform is based on 15 and 62 sec videos that allow for in-app editing and is integrated with other major social platforms.
TikTok first set out to be an app for ages 16-25-year olds, but now everyone seems to be using the platform.
How do you create your own content on TikTok as a business? Even if your brand is very well known it all starts by planning out great content and following TikTok trends. Be as authentic as you can be because most social media users will see right through you otherwise. For an example, do not set out to make the best videos with the coolest equipment. Use whatever equipment you have and pay more attention to being unique and adding value to someone’s day with your content.
You can advertise on TikTok just like other social media platforms. TikTok is moving towards a very monetized future where brands can pay to have their ads shown to users. As a business you can do brand takeovers where these ads appear in the user’s feed before they see any other user content. These ads are linked to the advertiser’s landing page and only for specific categories based on your business and your customers interests. Native ads are video ads that play between user content. They can be between 9 to 15 seconds long and include buttons. However, users can skip or scroll past these ads. You can also start a hashtag challenge. A hashtag challenge once you search for it, you’ll see many people using this. As another option, your business can pay to sponsor a hashtag challenge and obtain a custom banner across the discover page.
TikTok Advertising options:
- Hashtag Challenge Ad
- Branded Effect Ad
- TopView Ad
- Brand Takeovers Ad
- In-Feed Ad
- TikTok Influencers
Check out what TikTok is doing for small businesses HERE. One of our social media experts can help you decide which ad will best suit your brand and the results you’re looking for.