Challenge:
For decades, a Toronto-based distributor of plumbing products (think faucets, pipes, valves) had built a strong reputation for quality and reliability. However, their digital presence remained stagnant, failing to capture the attention of today’s tech-savvy customer base. Their outdated website lacked the functionality to effectively showcase their extensive product catalogue and educate potential plumbers and contractors.
Solution: A Plumbing Website Redesign and B2B Content Strategy
Creative Haus, a leading Toronto digital marketing agency, partnered with this plumbing powerhouse to develop a comprehensive digital marketing strategy. Our SEO specialists, web developers, and content creators conducted in-depth market research to understand the target audience and their online behaviour in the Greater Toronto Area (GTA). This research helped us craft buyer personas and develop targeted content strategies to rank higher on search engines for relevant keywords like “plumbing supplies Toronto” and “best plumbing manufacturers Canada.”
How did we do it?
Strategic Planning: We mapped out a plan to transform their online presence, focusing on user experience (UX) and content that resonates with plumbers and contractors searching for plumbing products online.
Website Design & Development: We crafted a visually appealing and user-friendly website, showcasing their product portfolio clearly and concisely. Informative content sections to educate plumbers and contractors about the products and their applications, establishing them as thought leaders in the plumbing industry.
The new platform, built from scratch and focusing on e-commerce, leveraged cutting-edge technologies to create a seamless and immersive user experience.
Headless Architecture: A headless architecture separates the front-end presentation layer from the back-end content management system. This allowed for greater flexibility and customization, enabling features like advanced product filtering based on specifications (e.g., pressure rating, material) and personalized recommendations for complementary products.
Content Management System (CMS): To empower the client with easy content updates and management of their extensive product information, we implemented a robust CMS built on WordPress. Additionally, we optimized product pages for relevant keywords.
Progressive Web App (PWA): The website functioned as a Progressive Web App (PWA), offering an app-like experience accessible on any device, from desktops to tablets to smartphones. This improved user engagement and allowed for features like offline browsing and push notifications, reminding plumbers about unfinished projects or special offers.
Cloud-Based Infrastructure: The website was built on a cloud-based infrastructure like Amazon Web Services (AWS) or Google Cloud Platform (GCP). This ensures scalability, security, and high performance for a seamless user experience, especially during peak traffic. Moreover, the cloud-based infrastructure allows for efficient resource utilization, thus enhancing overall performance.“`
E-commerce: This client wanted to integrate product information management to update their product information, so a custom integration was created with WooCommerce. This new integration allowed our client to keep their product information central and only update it via their Pim. One of their challenges was that some team members would only update products via the CMS, and product information being used in other parts of the business was not updated.
Content Marketing:
✔️ High-quality content, including blog posts, case studies, and white papers, positioned them as a thought leader within the plumbing industry.
✔️Search engine optimization (SEO) best practices were implemented to ensure their website ranked higher in relevant searches for terms like “latest plumbing technologies Toronto” and “how to choose the right plumbing supplies.”
Results: 300% Traffic Growth and Increased Brand Awareness
The new website revolutionized their digital presence. They experienced a significant increase in website traffic from plumbers and contractors searching for plumbing products online, generating a high volume of qualified leads. Brand awareness and customer engagement soared within the GTA market.
Highlights
✔️ Increased website traffic by 300% in the first year
✔️ Generated 50% more qualified leads in the first quarter
✔️ Improved brand awareness by 375% with a marketing campaign via email marketing, social media and SEO campaigns
Conclusion:
By partnering with Creative Haus, a top Toronto digital marketing agency, this legacy distributor transformed into a digital powerhouse in the plumbing industry. The new website empowered them to connect with a wider audience of plumbers and contractors searching online, educate potential customers, and generate new leads.
Is your manufacturing or distribution company website stuck in the past and failing to attract new customers in Canada? Contact Creative Haus today and see how we can transform your digital presence and propel your business forward. We specialize in Website creation and social media management for distributors and manufacturing companies. We can help you rank higher on Google searches for relevant keywords and build unique integrations that support your customers’ needs.