From Friction to Growth: Medical Supply Brand’s Digital Turnaround
Case Study: Upgrading E-Commerce for Medical Equipment Buyers
Industry: Medical Equipment
Client Type: U.S.-Based Distributor
Services Provided: Website Redesign, UX Optimization, Conversion Strategy
Project Timeline: Spring 2020 (During COVID-19 lockdowns)
Location: USA and Canada
Challenge
In the early stages of the pandemic, the client approached Creative Haus with an urgent need: their medical website wasn’t equipped to support the surge in online B2B buyers. Their team was overwhelmed with order inquiries, while customers struggled to navigate a clunky, outdated website.
The business had hundreds of SKUs—but no intuitive product filtering, limited mobile responsiveness, and friction-heavy user flows. Sales teams were fielding product questions that should’ve been answered online.
The Objective
To improve customer experience and simplify the path to purchase during a time of rapid digital transition. Specifically, the goal was to:
Elevate trust with a modern, brand-aligned design
Enable faster product discovery
Drive self-service ordering
Streamline navigation across mobile and desktop
How did we do it?
Within 6 weeks, our team launched a redesigned e-commerce-friendly website with:
✔️ Smart Product Organization – Restructured category pages, enhanced search functionality, and updated product hierarchies to reflect buyer behavior.
✔️ Streamlined UX – Simplified mega menus, mobile-first navigation, and a reduced number of clicks from homepage to checkout.
✔️ Custom Conversion Touchpoints – Clearer CTAs and reorder flows for return buyers, optimized for desktop and mobile conversions.
✔️ Visual Overhaul – Modern design with bold imagery and updated brand visuals to build credibility instantly.
What the Client Said
“We needed a fast turnaround, and Creative Haus delivered. Not only did the new website help our buyers find what they needed, it took pressure off our sales team and made reordering way easier for our repeat customers.”
Why It Worked
We didn’t just redesign a website; we solved a user experience bottleneck. By improving product accessibility and putting the buyer first, we gave this client a digital foundation to grow on. Whether their customers were in the field or at a desk, they could now find, trust, and purchase what they needed—fast.
Is Your Website Holding You Back?
If you’re a manufacturing or distribution company, an outdated website could be costing you leads. At Creative Haus, we specialize in high-performance websites and social media management tailored for many sectors.
From SEO that helps you rank for the right keywords, to custom integrations that streamline your buyer’s journey—we turn your digital presence into a growth engine. Let’s future-proof your website.