How Creative Haus helped a DTC fashion label triple engagement, boost web traffic, and build lasting brand visibility, organically.
Overview
A bold direct-to-consumer fashion brand approached Creative Haus with a clear challenge: strong visuals, low traction. Their social media channels looked beautiful but they weren’t driving the brand awareness, website traffic, or customer growth the team needed.
They weren’t alone. Many ecommerce fashion brands struggle to translate content into actual conversions. That’s where our Toronto-based social media agency stepped in.
The Challenge
This fast-growing ecommerce fashion brand needed a content and engagement strategy that would:
- Increase Instagram and Facebook engagement
- Drive consistent traffic to their Shopify website
- Improve branded search visibility on Google
- Generate more saved, shared, and conversion-ready content
- Strengthen community and brand loyalty without relying on ads
Their goal was simple: grow visibility into meaningful brand action.
Our Approach
At Creative Haus, we use our S3 Methodology: Systems, Strategy, Sanity—to build social media strategies that scale. For this fashion marketing project, we focused on three pillars:
1. A Content Engine Built to Convert
We designed a multi-format content system tailored to high-intent shoppers and trend-savvy audiences:
- Outfit try-on Reels and seasonal collection drops
- Relatable quotes, fashion memes, and user-generated content
- Carousel posts designed for shares and saves
- Behind-the-scenes and founder-led storytelling
2. Platform & Profile Optimization
We audited and optimized their Instagram and Facebook to support growth:
- SEO-optimized bios and branded highlights
- Smart link-in-bio strategy aligned with active drops and promos
- Story sequences built to increase dwell time and replies
- CTA-rich captions tailored to social algorithms
3. A Community-First Growth Strategy
We implemented a proactive engagement and loyalty loop:
- UGC curation with strategic reposting for brand trust
- Comment prompts and save-worthy tips in every post
- Influencer-led giveaways and drop-style launches
- Timed content spikes synced to buying cycles
The Results (in just 6 months)
✔️ +300% increase in Instagram and Facebook engagement
✔️ 50% increase in website traffic from social media
✔️ Significant lift in branded search volume on Google and Bing
✔️ Saved post rate tripled, indicating stronger audience resonance
✔️ Higher time-on-site and lower bounce rate, thanks to warmer traffic
Why This Worked
Creative Haus doesn’t just chase vanity metrics. We create data-backed content marketing strategies that align with your goals—from awareness to action.
This fashion brand’s success came from fusing on-brand storytelling, social SEO, and community-based growth strategies—all while staying rooted in real buyer behavior.
Whether you’re a fashion startup or a scaling DTC label, Creative Haus helps brands grow online with content that doesn’t just look good, it drives revenue.
✅ Trusted by top B2C and ecommerce brands
✅ Based in Toronto, serving clients globally
✅ Experts in social-led brand growth and engagement strategies
Want help with you social media strategy?
Book a Free Strategy Call with the Creative Haus team, we’ll help you turn your social media channel into a strategy that converts awareness into sales.