B2B Website Fix That Doubled Conversions and Delighted Customers
Multi Fittings Website Transformation
From Friction to Function: Elevating the Multi Fittings Customer Experience with a B2B website fix.
When Multifittings approached Creative Haus, they knew they needed a serious B2B website fix. Their existing platform was frustrating to navigate, outdated in both function and design, and was actively getting in the way of conversions. Engineers couldn’t find the documents they needed, and procurement teams were hitting a dead end. We stepped in to rebuild the experience from the ground up—with performance, clarity, and conversion at the core.
The Challenge: Outdated B2B Website Design, Low Conversions, and Poor User Experience
The existing website had:
🟪 A confusing menu structure and weak information architecture
🟪 Poor resource accessibility for technical users like engineers and buyers
🟪 Outdated brand visuals and inconsistent imagery
🟪 A low-converting contact form and a lack of customer segmentation
🟪 Back-end frustrations: teams found it challenging to update price lists and resources efficiently.
The result? A high bounce rate, internal bottlenecks, and missed opportunities to convert visitors into leads.
Our Solution: UX-Driven Web Redesign, Smart Navigation, and Streamlined Resource Access
We started by mapping user journeys for each core audience segment: engineers, sales teams, and procurement departments.
Here’s what we delivered:
🟪 A modern UX/UI design that aligns with their brand and speaks to their B2B buyers
🟪 A refined navigation and innovative menu system that makes finding products effortless
🟪 A thoroughly segmented resource library with downloadable content tailored to each user group
🟪 Optimized contact forms with higher conversion rates and segmented tracking
🟪 A backend CMS experience that made updates to price lists and product documents seamless
🟪 Consistency across all brand touchpoints, including the website and social media
📈 The Results: Increased Form Submissions, Better Customer Journeys, and Stronger Digital Presence
After the redesign, Multi Fittings saw:
🟪 A significant increase in form conversions on their website
🟪 Reduced internal friction in updating resources and pricing
🟪 Positive feedback from B2B customers who now navigate the site with ease
🟪 A cohesive digital presence that reinforces trust and professionalism
