You might wonder why they should hire a social media manager? And sometimes the answer is not so obvious. A social media presence can make or break a business. Especially for a small business. A social media manager can be an invaluable addition to your business’s marketing team. A lot of times small businesses will try to take on social media themselves. Chances are all this time being spent on these channels may be a waste due to the lack of experience and knowledge in this area. Using social media platforms for personal use can be quite different for businesses. By hiring a professional you will be confident in the time and resources that are being spent in this area.
- Focus on something else
Most business owners will take social media on for themselves which causes them to not focus on other tasks that are at hand. Free up time that you were spending on learning how to use different channels with someone who knows what to do. Communicate your goals to the person managing your social media and now focus on other parts of your business. Leave it to the professionals. - New Customers
Having a social media presence means this is a new avenue of gaging the attention of new customers. Do not worry if you don’t have enough money set aside for paid ads. Many organic methods work depending on the content being created by your social media manager or your marketing team. - Be Available
Your customers should be able to find you when searching for your business online. Each platform that you do choose to have a presence on should be different in content. This allows for your business to be relatable and aligned with certain trends that may only be popular on one social platform vs posting the same thing across all channels. posting consistently, you’ll have another way to drive traffic to your business’s website. - Hire Right
Most importantly you need to hire the right person for this role. Does this social media manager write well? Are they good collaborators? Can he or she manage multiple channels? The social media manager is not just someone who posts nice pictures. Make sure to search for this person online to see if they have their own social media presence. For a social media manager, their online presence is their resume. - Are you ready to hire a social media manager?
How do you know that you need a social media manager? When you can’t handle posting, moderating comments and creating ads, to name a few. Businesses that lack the time or skills to connect with their customer base on social media should find a dedicated social media manager. They can also build brand awareness and be an integral part and extension of your companies marketing team. Reach out to us today to get a FREE QUOTE.